You might be tempted by a dreamlike name, a chic brand, or a fancy bottle. But finding the perfume that will be a heavenly match for your skin owes nothing to chance. ‘I don’t know what to choose!’ ‘What would suit me?’ ‘They all seem the same’… At a time when perfumes are created by spontaneous generation, the choice is more and more difficult. The quest for a new perfume is quite an adventure! It is also the most invisible but not the least innocent transformation. Perfume is the ultimate signature, so we need to get it right. On top of this, we are demanding. We want light yet long-lasting, original but classic nonetheless, voluptuous but not heady. In short, one thing and its opposite. Above all, we don’t want to be disappointed!