The brand


Acqua di Parma has been a key player in the luxury market for almost one hundred years. The brand was founded in 1916 with the famous Colonia, a true icon of inspiration for the brand and its values, focused on quality, craftsmanship, elegance and attention to detail. A classic destined for timeless success, which has become the symbol of an elegant men's universe, has been enriched over the years with creations for women, the home and lifestyle.

Acqua di Parma expresses a style, a way of being, a philosophy of life oriented towards contemporary luxury. Each product is made in Italy by skilled master craftsmen using noble materials and the most ancient techniques handed down from generation to generation.


"Acqua di Parma is much more than a perfume brand, it's a way of life in its most sophisticated form. We are constantly exploring the future while preserving our DNA. We are proud of our heritage, our history and our values, but we always keep an eye on the future. It's the quintessential Italian style. "Laura Burdese, President and CEO - Acqua di Parma

All Acqua di Parma products are handmade in Italy by master craftsmen from exceptional raw materials.

Acqua di Parma is based on clear convictions. Simplicity, sincerity and generosity are inseparable elements of elegance, especially in Italy. Products develop a soul and it is their imperfections that make them so perfect.

Founder, Carlo Magnani

The history of the house begins in 1916, when the Italian Baron Carlo Magnani decided to tour the world's largest capitals. Paris, London, New York... All these trips inspired him to create exclusive fragrances. This is how the brand's first born was born: Colonia. Lemon, bergamot, orange... For this first juice, the founder of Acqua Di Parma was inspired by his home, Italy. And more precisely from its bold sunshine. In fact, it is in this same country that all the brand's products are made by master craftsmen from exceptional materials. Simplicity, elegance, know-how, all these adjectives have become the key to the identity of the brand whose soul is revealed through each of its juices.