Comme des Garçons
After a few return trips to British soil, Rei Kawakubo, an up-and-coming designer, decided in 1969 to create her own brand: "Comme des Garçons".
A name with a French-speaking sound, inspired by the famous song by Françoise Hardy, "Tous les garçons et les filles".
The Japanese brand made a name for itself worldwide with its iconoclastic monochrome collection at Paris Fashion Week in the 1980s.
Known for its collections with strong concepts (black-on-black outfits, raw seams and worn-out fabrics), the brand has preserved its punk image over the years.