La marque

SKIN CARE REINVENTED.

Founded in 2018 by Mathilde Lacombe and François Morrier, Aime offers an innovative approach to beauty. Rather than acting solely on the surface, the brand places skincare at the heart of a global philosophy, combining inner well-being and outer radiance. Its holistic approach is based on routines designed to last, offering beauty that is built day after day. Because taking care of your skin is above all taking care of yourself.

Concept

HAPPY GUT, HAPPY SKIN!

Stress, pollution, diet and lack of sleep can weaken the intestinal balance, having a direct impact on the condition of the skin. To remedy this, Aime includes probiotics in each of its formulas, promoting the proper functioning of the intestinal microbial flora. Essential but often neglected, the intestine - considered our “second brain” - plays a key role in skin health. A holistic approach to beauty that radiates from within.

“It was only when I began to take an interest in a more holistic approach, probiotics and the link between skin and diet that I was able to better understand my rosacea problems and, above all, see results. From there was born the idea of offering a new skincare routine combining dietary supplements and facials to help all women, whatever their skin problems.”

- MATHILDE LACOMBE, CO-FOUNDER OF AIME

THE FOUNDERS, Mathilde Lacombe & François Morrier

A SHARED VISION OF BEAUTY.

Mathilde Lacombe and François Morrier met at the start of their professional careers and took up the entrepreneurial challenge together. After an initial success in the world of beauty boxes, they founded Aime in 2018, driven by a strong conviction: beauty is cultivated from within.

Inspired by her own journey and her quest for a more holistic approach to skincare, Mathilde Lacombe imagines a brand that combines nutrition and cosmetics. After years of battling rosacea and fruitless research, she discovered the fundamental impact of nutrition and supplements on skin balance. This revelation became the starting point for Aime, a brand that rethinks beauty as a whole, in perfect harmony with the body and its cycles.