The new goal of Icelandic molecular biologists was now to manufacture this growth factor at an absolute level of purity. They quickly realized that they had to rely on green biotechnology and therefore on the help of plants.
It took them 10 years and countless rounds of testing before they were able to produce the coveted protein in barley.
A real sensation! Not only because the result was extremely pure, but also because it was more concentrated and significantly more active than all the cell activators previously used in medicine and cosmetics.

For skin applications, Dr. Björn Örvar then had the idea of concentrating his findings in a serum and having friends and acquaintances test it.
The feedback is so important that this pioneer in anti-aging can officially launch the EGF BIOEFFECT SERUM on the market in 2011 - a product that was soon awarded international prizes for its effectiveness.

Currently, 30% of Icelandic women use BIOEFFECT and thus carry this success story "on their skin". Globally, Iceland's skin growth factor is now beautifying men and women in more than 20 countries. The new era of skin care has begun, if this is not a great story....