Still housed in beautifully frescoed rooms in the centre of Florence, the Santa Maria Novella shop has not changed much; the windows and counter have not changed since 1612.

Today the retro-looking apothecary formulas of cologne, talcum powder, ointments and soaps have lost none of their charm. Santa Maria Novella continues to use raw materials of the highest quality and still following the artisanal procedures that belonged to the Dominican friars, but using ultra-modern technology and machinery.

All the cosmetic products of Officina Profumo- Farmaceutica di Santa Maria Novella are made from selected raw materials. Each batch, before being packaged, is subjected to the quality control of the internal analysis laboratories that guarantee its conformity in terms of quality.