The collection consists of eaux de parfums, perfume extracts and scented candles. Contemporary creations, the fragrances are elaborated according to the art of traditional perfumery and have been imagined for both women and men.

One of his first fragrances, Menthe Fraîche, is an exercise in style: from an ingredient that is apparently simple yet difficult to interpret, James Heeley creates an elegant and easy-to-wear olfactory creation. With time and experience, he adds more intense constructions such as Cardinal, Sea Salt which reveals aquatic and iodine notes.